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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > beauty myths
... > social science subjects > communication and media studies > media studies > media and society > gender in the media > discrimination and media effects > beauty myths

Preferred term

beauty myths  

Definition

  • One of the most pervasive and profitable ideologies in mass media is the beauty myth. Feminist media scholars have used the expression beauty myth to denote the media's ability to create a powerful set of unrealistic ideals that keep girls and women preoccupied with femininity and beauty standards. [Source: Encyclopedia of Gender in Media; Beauty and Body Image: Beauty Myths]

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https://concepts.sagepub.com/social-science/concept/beauty_myths

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