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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > branding > brand equity
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > brand equity
... > social science subjects > business and management > marketing (business) > marketing > advertising > branding > brand equity
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > branding > brand equity
... > social science subjects > business and management > entrepreneurship > new venture management > legal issues in entrepreneurship > branding > brand equity
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > branding > brand equity
... > social science subjects > business and management > marketing (business) > marketing > branding > brand equity
social science subjects > business and management > marketing (business) > branding > brand equity

Preferred term

brand equity  

Definition

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/brand_equity

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