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Preferred term

consumer demand  

Definition

  • Economists have looked at consumer demand both at the macro- or aggregative level and at the level of individual choice (microlevel). At the aggregative level, beginning in the 1930s with the first systems of national accounts, consumption spending, private investment, government outlays, and net exports were dubbed the components of overall demand. [Source: Encyclopedia of Consumer Culture; Consumer Demand]

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URI

https://concepts.sagepub.com/social-science/concept/consumer_demand

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