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Preferred term

entrepreneurs in franchising  

Definition

  • While not all businesses are equally well suited to franchising, franchising can be an effective way either to expand a business or to become a small business owner. Entrepreneurs and small business owners often find franchising an attractive option for expanding a business venture versus opening additional locations using their own capital. [Source: Encyclopedia of New Venture Management; Entrepreneurs in Franchising]

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https://concepts.sagepub.com/social-science/concept/entrepreneurs_in_franchising

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