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Preferred term

evaluation of science communication  

Definition

  • When do science communication projects work? How do we know when science communication is effective? These are seemingly simple but nonetheless vexing questions that evaluation scholars have faced for decades. Some of the challenges facing evaluation experts who study science communication are similar to those faced by those who study strategic communication campaigns. [Source: Encyclopedia of Science and Technology Communication; Evaluation of Science Communication]

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https://concepts.sagepub.com/social-science/concept/evaluation_of_science_communication

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