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gender and industry preferences  

Definition

  • There has been a marked tendency for women to establish and own business ventures in a range of industries different from those of their male counterparts. Historically, majority-female-owned small enterprises have been more concentrated in the retail and service sectors than have male-owned enterprises of similar size. [Source: Encyclopedia of New Venture Management; Gender and Industry Preferences]

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https://concepts.sagepub.com/social-science/concept/gender_and_industry_preferences

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