Concept information
Preferred term
gender images in advertising
Definition
- It is estimated that the average American is exposed to over 40,000 television commercials per year. When the even larger amount of print advertisements are considered, it is easy to understand why so many scholars of gender and media studies are concerned about the omnipresent effect of media advertisements on gender stereotyping. [Source: Encyclopedia of Gender and Society; Advertising, Gender Images in]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/gender_images_in_advertising
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