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... > social science subjects > business and management > marketing (business) > consumer culture > social divisions and social groups in consumer culture > generation

Preferred term

generation  

Definition

  • Generation in social sciences is usually regarded as equivalent to birth cohort or age cohort, a group of individuals born in the same time period. A concept of generation is thus contextualized both within the historical time and within the company of coevals. [Source: Encyclopedia of Consumer Culture; Generation]

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https://concepts.sagepub.com/social-science/concept/generation

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