Concept information
Preferred term
goal-directed consumption
Definition
- The process of consumption can be goal directed or experiential, according to Donna Hoffman and Thomas Novack. Goal-directed consumption is motivated by extrinsic concerns such as the utilitarian value of an object or the need to fulfill a specific extrinsic goal. [Source: Encyclopedia of Consumer Culture; Goal-Directed Consumption]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/goal-directed_consumption
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