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Preferred term

indigenous media  

Definition

  • Indigenous cultures are very diverse and have different ways of viewing the world; each has its own history, language, culture, and manners of expression. This traditional culture is passed from generation to generation, and although indigenous youth are part of the mainstream culture, they are also benefactors of the traditional cultures passed down between the generations. [Source: Encyclopedia of Children, Adolescents, and the Media; Indigenous Media]

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https://concepts.sagepub.com/social-science/concept/indigenous_media

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