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Preferred term

individualism and collectivism  

Definition

  • Etymologically, individualism and collectivism allude to the individual- and collective-centric worldviews and ways of life. When people act to maximize their personal gains, they are referred to as individualists, whereas when people behave to help the community or society, they are referred to as collectivists. [Source: Encyclopedia of Leadership; Individualism and Collectivism]

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https://concepts.sagepub.com/social-science/concept/individualism_and_collectivism

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