Concept information
Preferred term
interactive television
Definition
- Interactive television (iTV) is a broadcasting innovation that promises to bring TV, the power of computing, and broadband Internet access together in ways that range far beyond the TV viewers' traditional choices of selecting channels, adjusting volume, and deciding whether to watch a broadcast, a videotape, or a DVD. ITV is a broad category of real and potential television applications in which the TV set can be used for exchanging email or chat messages, ordering pizzas or CDs, or accessing the World Wide Web, much in the same ways that people use computers. ITV also holds the promise of allowing viewers greater control over what they watch, how they choose to watch it, and when they choose to tune in. [Source: Encyclopedia of New Media; Interactive Television]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/interactive_television
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