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... > social science subjects > business and management > marketing (business) > consumer culture > social divisions and social groups in consumer culture > interpellation

Preferred term

interpellation  

Definition

  • Louis Althusser introduced this idea to describe how ideology works to shape people and place them in social structures. Rather than see ideology as a set of beliefs inside consciousness, which rather implies people could choose to believe something different, we should view ideology as a social process that ‘picks out’ people and gives them a particular subjectivity. [Source: The SAGE Dictionary of Sociology; Interpellation]

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https://concepts.sagepub.com/social-science/concept/interpellation

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