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... > social science subjects > counseling and psychotherapy > counseling programs > substance abuse treatment > prevention theories, research, techniques, strategies, and effectiveness > national media campaigns

Preferred term

national media campaigns  

Definition

  • The National Youth Anti-Drug Media Campaign, often referred to as the National Media Campaign, is a large-scale communication strategy that aims to prevent drug abuse through television, radio, and newspaper advertisements; Internet programs and Web sites; and entertainment venues. Some of the most memorable advertisements include short commercials such as the "This is your brain on drugs" ad, which depicted a person frying an egg in a hot, burning skillet as being analogous to the harmful consequences drug use has on the human brain. [Source: Encyclopedia of Substance Abuse Prevention, Treatment, & Recovery; National Media Campaign]

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https://concepts.sagepub.com/social-science/concept/national_media_campaigns

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