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... > social science subjects > business and management > marketing (business) > consumer culture > social divisions and social groups in consumer culture > othering

Preferred term

othering  

Definition

  • Othering in the context of research is the term used to communicate instances of perpetuating prejudice, discrimination, and injustice either through deliberate or ignorant means. Othering is most obvious where researchers, their paradigms and processes, and their reports have objectified or exo-tified a person, group, or community. [Source: Encyclopedia of Case Study Research; Othering]

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https://concepts.sagepub.com/social-science/concept/othering

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