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political commercial archive  

Definition

  • The Political Commercial Archive (PCA) is the world's largest collection of political commercials and is nationally and internationally recognized as a major research resource. The archive is a part of the Political Communication Center (PCC) in the Department of Communication at the University of Oklahoma. [Source: Encyclopedia of Political Communication; Political Commercial Archive]

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https://concepts.sagepub.com/social-science/concept/political_commercial_archive

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