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... > social science subjects > business and management > marketing (business) > consumer culture > social divisions and social groups in consumer culture > self-reflexivity

Preferred term

self-reflexivity  

Definition

  • The notion of self-reflexivity is a relatively prominent one in contemporary social science (and especially sociological) debate, not least because a self-reflexive or self-conscious attitude and disposition toward everyday life is posited by a number of theorists to be a defining characteristic of the late-modern condition. As Ulrich Beck, Anthony Giddens, and Scott Lash explain it, “the more societies are modernized, the more agents (subjects) acquire the ability to reflect on the social conditions of their existence and to change them accordingly” (1994, 174). [Source: Encyclopedia of Consumer Culture; Self-Reflexivity]

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https://concepts.sagepub.com/social-science/concept/self-reflexivity

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