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... > social science subjects > communication and media studies > communication studies > science and technology communication > audiences, opinions, and effects > trust and attitudes

Preferred term

trust and attitudes  

Definition

  • Trust is a key element in the initiation of cooperation and the formation of attitudes, and it therefore plays an important role in the acceptance of new technologies. Most people cannot evaluate the benefits and risks associated with technological developments because they lack the basic knowledge required for such evaluations. [Source: Encyclopedia of Science and Technology Communication; Trust and Attitudes]

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https://concepts.sagepub.com/social-science/concept/trust_and_attitudes

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