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Preferred term

visual ethnography  

Definition

  • Visual ethnography uses photography, motion pictures, hypermedia, the web, interactive CDs, CD–ROMs, and virtual reality as ways of capturing and expressing perceptions and social realities of people. These varied forms of visual representation provide a means for recording, documenting, and explaining the social worlds and understandings of people. [Source: The SAGE Encyclopedia of Qualitative Research Methods; Visual Ethnography]

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URI

https://concepts.sagepub.com/social-science/concept/visual_ethnography

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