Concept information
Preferred term
GI Joe
Definition
- GI Joe is the brand name of a line of dolls meant for boys, which, with the exception of one 4-year period (1978-1982), has been produced and marketed in various manifestations continuously since its creation in 1964 by the toy company Hasbro. This entry will provide a summary overview of GI Joe's history and its connection to successive popular concepts of masculine idealism. [Source: Encyclopedia of Gender and Society; GI Joe]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/GI_Joe
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