Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

advocacy advertising  

Definition

  • Advocacy advertising—encompassing issue advertising, legislative issue advertising, editorial advertising, and cause advertising—is a well-established facet of U.S. public policy environments and American political campaigns. Unlike political candidate advertising, advocacy advertising is characterized as ads sponsored by third-party groups, such as corporate entities, issue or cause-related citizen groups, and organized labor. [Source: Encyclopedia of Political Communication; Advocacy Advertising]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/advocacy_advertising

Download this concept: