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media  

Definition

  • The media is a significant industrial sector in its own right and it is also part of the infrastructure of the global economy. Its dual function as a site of important business transactions and as a market creator has increased materially since World War II in conjunction with the emergence of computer technology, particularly the internet, and the return of globalization. [Source: Encyclopedia of Business in Today's World; Media]

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https://concepts.sagepub.com/social-science/concept/media

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