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... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > agenda melding
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > agenda melding
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > agenda melding
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > agenda melding
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > agenda melding
... > social science subjects > politics and international relations > political science > political communications > media > agenda melding
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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > agenda melding
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > agenda melding
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > agenda melding
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > agenda melding
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > agenda melding
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > agenda melding
... > social science subjects > politics and international relations > political science > political communications > political communication theory > agenda melding

Preferred term

agenda melding  

Definition

  • Agenda melding can be defined as the process by which audience members seek out and blend media agendas from various communication sources to fit their individual preferences and cognitions. Where the media can set the public agenda by influencing the salience of key issues, along with details or attributes about those issues, agenda melding argues that the already established values and attitudes of audience members play a role in how those issues and attributes are sought out and mixed—or melded—into a coherent individual picture of events. [Source: Encyclopedia of Political Communication; Agenda Melding]

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https://concepts.sagepub.com/social-science/concept/agenda_melding

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