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Preferred term

credibility  

Definition

  • Credibility can be defined as the perception or judgment made by message receivers about the believability of the message source and the truthfulness of the message. Source credibility emphasizes the importance of the message source on the impact of the communication process. [Source: Encyclopedia of Public Relations; Credibility]

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URI

https://concepts.sagepub.com/social-science/concept/credibility

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