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Preferred term

gain/loss framing effects  

Definition

  • Amos Tversky and David Kahneman's work in the 1980s on framing (presentation) effects was a stimulus for other researchers to examine how these effects affect medical decision making. Interestingly, the work by Tversky and Kahneman in framing effects was based on consideration of a transmissible infectious disease in a population. [Source: Encyclopedia of Medical Decision Making; Gain/Loss Framing Effects]

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https://concepts.sagepub.com/social-science/concept/gain_loss_framing_effects

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