Concept information
Preferred term
gender and advertising
Definition
- For parents, teachers, and gender studies scholars, a primary concern about print advertising is its stereo-typical representation of males and females. As a part of the broader category of media, advertising plays a role in the socialization of its viewers. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Gender and]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/gender_and_advertising
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