Concept information
Preferred term
micromarketing
Definition
- custom-designed products, strategies, and marketing programs aimed at satisfying the needs, wants, and tastes of a very specific target market; the focus may be individuals or geographic locations. The opposite of mass marketing.. [Source: Dictionary of Marketing Communications; Micromarketing]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/micromarketing
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