Concept information
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evaluation, testing, and research methods
qualitative research
qualitative data collection
ethnography
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evaluation, testing, and research methods
qualitative research
qualitative data collection
ethnography
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
ethnography
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
ethnography
...
evaluation, testing, and research methods
qualitative research
qualitative data collection
internet research
...
evaluation, testing, and research methods
qualitative research
qualitative data collection
internet research
...
research methods and evaluation
qualitative research
qualitative data collection
internet research
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
internet research
Preferred term
netnography
Definition
- Definition Ethnography conducted on the Internet; a qualitative, interpretive research methodology that adapts the traditional, in-person ethnographic research techniques of anthropology to the study of the online cultures and communities formed through computer-mediated communications (CMC). Distinctive Features Ethnography refers to in-person participative-observational fieldwork among particular social groups, and also to the representations based on such studies. [Source: The SAGE Dictionary of Social Research Methods; Netnography]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/netnography
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