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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > promotional tie-ins
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > promotional tie-ins
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > promotional tie-ins
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > promotional tie-ins
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > promotional tie-ins
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > promotional tie-ins
... > social science subjects > business and management > marketing (business) > marketing > advertising > promotional tie-ins
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > promotional tie-ins
... > social science subjects > communication and media studies > communication studies > communications media > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > library and information science > information science > communications media > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > sociology > social problems > social problems encyc > community, culture, and change > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > politics and international relations > governance > crisis management > issues in crisis management > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > business and management > management settings > business management > governance > crisis management > issues in crisis management > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > communication and media studies > media studies > media forms > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > sociology > environmental, urban and regional sociology > environmental sociology > politics > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > politics and international relations > government and politics > politics > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > business and management > organization studies > organization studies encyc > organizational power, politics, and conflict > politics > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > politics and international relations > political science > politics > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > sociology > environmental, urban and regional sociology > environmental sociology > society > mass media > broadcasting > television > promotional tie-ins
... > social science subjects > communication and media studies > media studies > media forms > broadcasting > television > promotional tie-ins

Preferred term

promotional tie-ins  

Definition

  • Promotional tie-ins are a form of marketing promotion in which two or more brands or companies agree to participate in a joint strategy to increase value for both brands regarding exposure or sales, while providing each partner with targeted communication efforts that many times exceed the opportunities provided via traditional advertising alone. Many companies use this as a special form of advertising and marketing to reach the important target audience of children and teenagers, who have become an increasingly powerful consumer segment. [Source: Encyclopedia of Children, Adolescents, and the Media; Promotional Tie-Ins]

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URI

https://concepts.sagepub.com/social-science/concept/promotional_tie-ins

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