Concept information
...
evaluation, testing, and research methods
qualitative research
qualitative data collection
video research
...
evaluation, testing, and research methods
qualitative research
qualitative data collection
video research
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
video research
Preferred term
visual ethnography
Definition
- Visual ethnography uses photography, motion pictures, hypermedia, the web, interactive CDs, CD–ROMs, and virtual reality as ways of capturing and expressing perceptions and social realities of people. These varied forms of visual representation provide a means for recording, documenting, and explaining the social worlds and understandings of people. [Source: The SAGE Encyclopedia of Qualitative Research Methods; Visual Ethnography]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/visual_ethnography
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