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White House Press Secretary  

Definition

  • Leaders are measured by their success in communicating with the public; however, the evaluation of communication has changed dramatically throughout the American presidency. With no paid staff to assist early presidents in their dialogue with reporters, newspapers were awarded government printing contracts to promote programs. [Source: Encyclopedia of Political Communication; Press Secretary, White House]

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https://concepts.sagepub.com/social-science/concept/White_House_Press_Secretary

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