Concept information
Preferred term
allowances
Definition
- a general term for price reductions, payments, or other considerations given by a manufacturer to distribution channel members, such as retailers, to encourage them to do something on behalf of the manufacturer's product; e.g.,. . [Source: Dictionary of Marketing Communications; Allowances]
Broader concept
Narrower concepts
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/allowances
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