Concept information
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evaluation, testing, and research methods
qualitative research
qualitative data collection
ethnography
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evaluation, testing, and research methods
qualitative research
qualitative data collection
ethnography
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
ethnography
Preferred term
audience ethnography
Definition
- Often used in communications studies and marketing, this is a form of ethnography that explores how audiences produce meaning from media discourses such as television news. [Source: The SAGE Dictionary of Qualitative Inquiry; Audience Ethnography]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/audience_ethnography
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