Concept information
Preferred term
bridal industry
Definition
- The bridal industry is economically and culturally powerful, as it is a wide-ranging, multibillion-dollar-a-year industry that supports one of the most salient rites of passage. In so doing, it is connected with gendered divisions of labor and gendered family arrangements, while it also serves to sustain cultural ideas supporting these phenomena. [Source: Encyclopedia of Gender and Society; Bridal Industry]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/bridal_industry
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