Concept information
...
evaluation, testing, and research methods
qualitative research
qualitative data collection
documentary research
...
evaluation, testing, and research methods
qualitative research
qualitative data collection
documentary research
...
research methods and evaluation
qualitative research
qualitative data collection
documentary research
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
documentary research
...
theories, models, and philosophical perspectives
qualitative research
qualitative data collection
documentary research
Preferred term
credibility
Definition
- Credibility can be defined as the perception or judgment made by message receivers about the believability of the message source and the truthfulness of the message. Source credibility emphasizes the importance of the message source on the impact of the communication process. [Source: Encyclopedia of Public Relations; Credibility]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/credibility
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