Concept information
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communication and media studies
communication studies
political communications
political campaigns
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politics and international relations
political science
political communications
political campaigns
...
environmental, urban and regional sociology
environmental sociology
politics
political campaigns
Preferred term
daisy girl ad
Definition
- Since 1952 when televised political advertising became a staple of presidential elections, no single advertisement has achieved the notoriety of the 1964 spot known as the “Daisy Girl” ad, which was aired as part of Democrat Lyndon Johnson's campaign against Republican Barry Goldwater. The 60-second advertisement opens with a young girl counting as she picks petals off of a daisy. [Source: Encyclopedia of Political Communication; Daisy Girl Ad]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/daisy_girl_ad
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