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... > contexts > population characteristics > health > public health > epidemiologic methods > data collection

Preferred term

data collection  

Definition

  • In order to effectively craft and spread their messages, public relations and marketing professionals must collect data. Data for a sport marketer may include information or knowledge about one's consumers, markets, suppliers, competitors, economy, political or legal influences, and one's own organization. [Source: Encyclopedia of Sports Management and Marketing; Data Collection]

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https://concepts.sagepub.com/social-science/concept/data_collection

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