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social science subjects > business and management > marketing (business) > market segmentation > differentiated marketing
... > social science subjects > health and social care > health care management > marketing and customer value > market segmentation > differentiated marketing
... > social science subjects > business and management > marketing (business) > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > marketing (business) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > social psychology > action control > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > crisis management > civil crisis management > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > crisis management > civil crisis management > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > cognitive psychology > learning and perception > cognitive processes > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > cognitive psychology > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > social psychology > judgment and decision making > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management skills > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > applied psychology > educational psychology > aptitude > academic ability > skills (abilities) > management skills > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > educational psychology > aptitude > academic ability > skills (abilities) > management skills > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > behavior mechanisms > human development > intelligence, ability, and aptitude > aptitude > academic ability > skills (abilities) > management skills > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > leadership (business) > process approach to leadership > situational leadership > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > cognitive psychology > thinking (psychology) > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > cognitive psychology > mental processes > thinking (psychology) > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > contexts > population characteristics > socioeconomic factors > poverty > economics of poverty > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > behavior mechanisms > human development > laws and policies > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > administration > public administration > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > administration > public administration > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > public administration > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > public administration > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > public administration > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > public-sector management > public administration > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > public-sector management > public administration > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > social problems > social problems encyc > politics, power, and war > social control > formal social control > social control policies > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of organizations, institutions and structure > communities (sociology) > politics and law > social control > formal social control > social control policies > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > educational process: societal perspectives > types of policy > social control policies > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > educational process: societal perspectives > types of policy > social control policies > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > health and social care > health care management > health care economics and organizations > types of policy > social control policies > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > educational process: societal perspectives > types of policy > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > educational process: societal perspectives > types of policy > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > health and social care > health care management > health care economics and organizations > types of policy > public policy > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > social psychology > social psychology research > methods > research design > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > research design > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > education in society and culture > multiculturalism and special populations > African American education > publications > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > education in society and culture > multiculturalism and special populations > African American education > publications > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > communication and media studies > communication studies > communications media > publications > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > library and information science > information science > communications media > publications > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > educational systems > curriculum > curriculum studies > publications > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > library and information science > information science > information materials > publications > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > social psychology > social psychology research > methods > research design > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > research design > literature reviews > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > concepts & philosophies > synthesis > policy analysis > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > education in society and culture > evaluation, testing, and research methods > qualitative research > qualitative data collection > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > education in society and culture > evaluation, testing, and research methods > qualitative research > qualitative data collection > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > educational systems > curriculum > curriculum studies > inquiry and research > qualitative research > qualitative data collection > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research > qualitative research > qualitative data collection > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > qualitative research > qualitative data collection > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > education in society and culture > theories, models, and philosophical perspectives > qualitative research > qualitative data collection > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > education in society and culture > theories, models, and philosophical perspectives > qualitative research > qualitative data collection > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > social psychology > social psychology research > methods > research design > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > research design > vignette > decision making > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > social problems > social problems encyc > economics and work > economic development > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > international business > economics of international business > economic development > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > ideologies > libertarianism > libertarianism and policy > economic development > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > economics > macroeconomics > economic development > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > economics > economic concepts > political economy > economic development > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > political economy > economic development > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > international development > economic governance > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > contexts > population characteristics > socioeconomic factors > poverty > economics of poverty > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > psychological assessment > educational and child assessment > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > cognitive psychology > learning and perception > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management skills > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > applied psychology > educational psychology > aptitude > academic ability > skills (abilities) > management skills > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > educational psychology > aptitude > academic ability > skills (abilities) > management skills > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > behavior mechanisms > human development > intelligence, ability, and aptitude > aptitude > academic ability > skills (abilities) > management skills > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > political theory > modern political thought > power and authority > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > political theory > power and authority > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > administration > public administration > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > administration > public administration > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > public administration > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > public administration > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > public administration > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > public-sector management > public administration > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > public-sector management > public administration > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > contexts > population characteristics > socioeconomic factors > poverty > economics of poverty > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > behavior mechanisms > human development > laws and policies > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > administration > public administration > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > administration > public administration > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > public administration > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > public administration > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > political science > public administration > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > politics and international relations > governance > public-sector management > public administration > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > business management > governance > public-sector management > public administration > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > social problems > social problems encyc > politics, power, and war > social control > formal social control > social control policies > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of organizations, institutions and structure > communities (sociology) > politics and law > social control > formal social control > social control policies > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > educational process: societal perspectives > types of policy > social control policies > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > educational process: societal perspectives > types of policy > social control policies > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > health and social care > health care management > health care economics and organizations > types of policy > social control policies > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > educational process: societal perspectives > types of policy > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > educational process: societal perspectives > types of policy > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > health and social care > health care management > health care economics and organizations > types of policy > public policy > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > social psychology > social psychology research > methods > research design > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > research design > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > sociology > sociology of education > education in society and culture > multiculturalism and special populations > African American education > publications > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > education studies > sociology of education > education in society and culture > multiculturalism and special populations > African American education > publications > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > communication and media studies > communication studies > communications media > publications > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > library and information science > information science > communications media > publications > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > education > educational systems > curriculum > curriculum studies > publications > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > library and information science > information science > information materials > publications > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > psychology > social psychology > social psychology research > methods > research design > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > research design > literature reviews > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > social research > research methods and evaluation > concepts & philosophies > synthesis > policy analysis > planning (general) > marketing planning > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > strategic management > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > management settings > strategic management > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > strategic marketing > market segmentation > differentiated marketing
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > strategic marketing > market segmentation > differentiated marketing

Preferred term

differentiated marketing  

Definition

  • occurs when the marketer or advertiser targets two or more distinct market segments or customer groups, and then designs separate tailor-made marketing mixes, offers, strategies, or programs for each segment; sometimes referred to as selective marketing or a multiple target market approach. [Source: Dictionary of Marketing Communications; Differentiated Marketing]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/differentiated_marketing

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