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frame analysis  

Definition

  • Frame analysis is a broadly applied, relatively flexible label for a variety of approaches to studying social constructions of reality. Erving Goffman, who is credited with developing the phrase in his 1974 book Frame Analysis, understood frames to mean the culturally determined definitions of reality that allow people to make sense of objects and events. [Source: Encyclopedia of Governance; Frame Analysis]

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https://concepts.sagepub.com/social-science/concept/frame_analysis

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