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Preferred term

geodemographics  

Definition

  • Geodemographics uses the close links between where a person lives and the lifestyle choices that the person makes for various economic, social, and political applications. It is the analysis of the demographic and socioeconomic characteristics of people based on their location, although it is often viewed as a data exploration tool rather than a method of hypothesis investigation. [Source: Encyclopedia of Geography; Geodemographics]

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https://concepts.sagepub.com/social-science/concept/geodemographics

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