Concept information
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sociology of organizations, institutions and structure
communities (sociology)
communities: case studies
family
Preferred term
head of household
Definition
- for marketing purposes, the individual in a family who is responsible for major buying decisions. [Source: Dictionary of Marketing Communications; Head of Household]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/head_of_household
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