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likert scales  

Definition

  • Likert scale is a technique to measure complex concepts, such as attitudes, styles of media use, or satisfaction for aspects of life, and have become increasingly common for survey research into consumer behavior. Due to simplicity, it is the most well-known and used practice of unidimensional scaling. [Source: Encyclopedia of Consumer Culture; Likert Scales]

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https://concepts.sagepub.com/social-science/concept/likert_scales

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