Concept information
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organization studies encyc
approaches to management theory
strategic management
strategic marketing
Preferred term
market positioning
Definition
- A marketing term, positioning is the act of memorably and positively anchoring a product, service, idea, individual, or experience in the minds of customers (including prospective customers). A product that is well positioned is widely perceived by the target audience as possessing distinctive, unique, and appealing features. [Source: Encyclopedia of Business in Today's World; Positioning]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/market_positioning
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