Concept information
Preferred term
motivations for viewing of television
Definition
- In its early years, the study of mass communication focused on media content as a prime cause of media effects. Research, however, failed to provide evidence of strong and uniform effects. [Source: Encyclopedia of Children, Adolescents, and the Media; Television, Motivations for Viewing of]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/motivations_for_viewing_of_television
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