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... > social science subjects > politics and international relations > political science > culture and politics > media effects > parellel processing and divided attention
... > social science subjects > communication and media studies > media studies > media and society > youth and media > media use > media effects > parellel processing and divided attention
... > social science subjects > communication and media studies > media studies > media and society > youth and media > media effects > parellel processing and divided attention
... > social science subjects > communication and media studies > media studies > media and society > youth and media > media use > parellel processing and divided attention

Preferred term

parellel processing and divided attention  

Definition

  • Divided attention (also known as dual attention) refers to a person's ability to split his or her attention between one or more different things simultaneously, such as cooking and watching TV. Parallel processing involves a person's ability to process information coming from different sources simultaneously. If a child looks at the clock while watching TV in order to answer a parent's question about how long until the show is over, the child is parallel processing the show on TV, the request for information, and the calculation of how long until show is over. [Source: Encyclopedia of Children, Adolescents, and the Media; Divided Attention, Parallel Processing and]

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https://concepts.sagepub.com/social-science/concept/parellel_processing_and_divided_attention

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