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... > social science subjects > health and social care > health and society > cancer and society > media > political advertising
... > social science subjects > sociology > social problems > social problems encyc > community, culture, and change > media > political advertising
... > social science subjects > politics and international relations > governance > disaster relief > disaster relief methods and practices > media > political advertising
... > social science subjects > business and management > management settings > business management > governance > disaster relief > disaster relief methods and practices > media > political advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > media > political advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > media > political advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > media > political advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > media > political advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media > political advertising
... > social science subjects > business and management > marketing (business) > marketing > media > political advertising
... > social science subjects > communication and media studies > communication studies > political communications > media > political advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > political advertising
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > political advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > political advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > political advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > political advertising
... > social science subjects > politics and international relations > political science > political communications > media > political advertising
... > social science subjects > criminology and criminal justice > criminology > race and crime > media > political advertising
... > social science subjects > criminology and criminal justice > criminology > sociocultural context and popular culture > media > political advertising
... > social science subjects > communication and media studies > communication studies > political communications > political campaigns > political advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political campaigns > political advertising
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political campaigns > political advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political campaigns > political advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political campaigns > political advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political campaigns > political advertising
... > social science subjects > politics and international relations > political science > political communications > political campaigns > political advertising
... > social science subjects > sociology > environmental, urban and regional sociology > environmental sociology > politics > political campaigns > political advertising
... > social science subjects > politics and international relations > government and politics > politics > political campaigns > political advertising
... > social science subjects > business and management > organization studies > organization studies encyc > organizational power, politics, and conflict > politics > political campaigns > political advertising
... > social science subjects > politics and international relations > political science > politics > political campaigns > political advertising
social science subjects > communication and media studies > communication studies > political communications > political advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political advertising
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political advertising
social science subjects > politics and international relations > political science > political communications > political advertising

Preferred term

political advertising  

Definition

  • Political advertising encompasses a broad array of strategies in which paid media is used to communicate political messages to the public. Although most commonly associated with candidates' campaign commercials, political advertising has developed into a massive industry in which various political actors (e.g., parties, advocacy groups) use a host of media such as radio, television, and the Internet to deliver carefully packaged messages directly to voters. [Source: The Encyclopedia of Political Science; Advertising, Political]

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URI

https://concepts.sagepub.com/social-science/concept/political_advertising

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