Concept information
...
organizational structure, design, and change
organizational behavior
attitudes
political attitudes
...
social science perspectives on epidemiology
theory of planned behavior
attitudes
political attitudes
...
understanding and assessing individual differences
personality assessment
attitudes
political attitudes
Preferred term
political branding
Definition
- Nowadays there are highly visible resemblances between the consumer goods market and the world of politics. There is an evident relationship between business research and electoral affairs. [Source: Encyclopedia of Political Communication; Political Branding]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/political_branding
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