Concept information
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communication and media studies
communication studies
political communications
political campaigns
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politics and international relations
political science
political communications
political campaigns
...
environmental, urban and regional sociology
environmental sociology
politics
political campaigns
Preferred term
political testimonials
Definition
- A testimonial, also referred to as an endorsement, is a statement for or against a product, service, candidate for office, or political idea. Such a statement is intended to influence others to follow the guidance of the individual(s) providing the testimonial. [Source: Encyclopedia of Political Communication; Testimonials, Political]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/political_testimonials
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