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preference reversals  

Definition

  • A preference reversal occurs when the same risky or uncertain choices are offered in different forms and the preferred choice changes. As such, preference reversals belong to a collection of phenomena, known as choice anomalies, that suggest that decision making is not always rational. [Source: Encyclopedia of Medical Decision Making; Preference Reversals]

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https://concepts.sagepub.com/social-science/concept/preference_reversals

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