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Preferred term

sampling  

Definition

  • Sampling is the selection of a given number of units of analysis (people, households, firms, etc.), called cases, from a population of interest. Generally, the sample size (n) is chosen in order to reproduce, on a small scale, some characteristics of the whole population (N) Sampling is a key issue in social research designs. [Source: Encyclopedia of Survey Research Methods; Sampling]

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URI

https://concepts.sagepub.com/social-science/concept/sampling

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